AFQB

AFQB

Problem 

People everywhere who feel insecure about their body's don't feel comfortable dancing in public, but always have a favorite song that they like to jam to in private.

 

Solution 

A typeface modeled after your body. 

Bodytype’s aim is to show that perfection can take any form and how music frees us from what is considered perfect.  We took what is considered perfect, Helvetica, and redesigned it for our message. With Bodytype, your body dictates the design. 

Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright.

Users can then spread the love and help others to love and own their Bodytypes, forging a community of confident individuals all dancing to their own rhythms in unison.

Awards

Bronze Pencil D&AD

Published on Ads of the World

 

Team 

Adam Braun CW

Rose Achard AD

Sukratti Jain CT

Paras Juneja CT

MIAMI AD SCHOOL EUROPE