THE CONTRACT TO END ALL CONTRAPS
Free to choose, free to stay is one of the main statements that giffgaff has. The challenge was to show off what makes giffgaff so different from the others. To show people that it really is a phone network run by you.
To do this we created the campaign “The Contract to end all Contraps”. A campaign that gives advice to avoid the usual traps that are in most phone contracts, given by a giffgaff community member.The ad, that can be found through a microsite and offline, doubles as a contract that promises the reader that giffgaff will never have any contracts.
Finally, a contract to end all contraps.
Adam Braun; CW
Tudor Cucu, AD
Shadab Wajih, AD