Brazil is facing a resurgence in misogyny and women continue to be oppressed in some form in their everyday lives.
Insight & Idea
In Portuguese the word for empowerment is considered misspelled on nearly every digital platform with the exception of Instagram.
Create an online movement to raise awareness asking other platforms to eradicate the unnecessary spell check error as a symbolic gesture to empower the women of the world.
The movement starts with Instagram contacting key feminist influencers in Brazil, asking them to create posts answering the question “ What is an empowered woman?” using the hashtag #empoderamento.
Adam Braun, CW
Giovanna Pereira, CW
Rose Achard, AD
Karl Linderoth, AD