AFQB

AFQB

Problem:

Most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio. 

 

Insight & Idea

Driving angry can cause you to use up to 50% more fuel than those who drive relaxed.

Use Spotify to help daily commuters save fuel through the mood changing power of music. 

 

Solution:

S-miles, an on the road exclusive feature that enables Spotify to sync with the car’s built-in instant fuel consumption technology to control stress while driving.

 

Team 

 

Adam Braun, CW 

Giovanna Pereira, CW

Rose Achard, AD

Karl Linderoth, AD 

MIAMI AD SCHOOL EUROPE