AFQB

AFQB

Problem 

Brazil is facing a resurgence in misogyny and women continue to be oppressed in some form in their everyday lives.

 

Insight & Idea 

In Portuguese the word for empowerment is considered misspelled on nearly every digital platform with the exception of Instagram.

Create an online movement to raise awareness asking other platforms to eradicate the unnecessary spell check error as a symbolic gesture to empower the women of the world.

 

Solution 

 

The movement starts with Instagram contacting key feminist influencers in Brazil, asking them to create posts answering the question “ What is an empowered woman?” using the hashtag #empoderamento.

Team 

Awards

Webbys Honoree

Adam Braun, CW 

Giovanna Pereira, CW

Rose Achard, AD

Karl Linderoth, AD 

MIAMI AD SCHOOL EUROPE