AFQB
AFQB
Problem:
Most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio.
Insight & Idea
Driving angry can cause you to use up to 50% more fuel than those who drive relaxed.
Use Spotify to help daily commuters save fuel through the mood changing power of music.
Solution:
S-miles, an on the road exclusive feature that enables Spotify to sync with the car’s built-in instant fuel consumption technology to control stress while driving.
Team
Adam Braun, CW
Giovanna Pereira, CW
Rose Achard, AD
Karl Linderoth, AD